Motoring News » Buying a Car

Motors.co.uk unveil ‘Motor Sensei’ as new icon

admin — Thu, 10 Jun 2010 07:50:22 +0000

Leading used car website Motors.co.uk have launched a brand new marketing campaign introducing their new icon ‘Motor Sensei’ with a range of new adverts.

The website have joined forces with VCCP, who are responsible for creating the extremely popular Compare the Meerkat adverts, in a bid to attract as much attention with their new icon ‘Motor Sensei’.

The range of new adverts are part of a major advertising campaign including print, broadcast and online activity and coincides with the launch of the new Motors website, which promises to be quicker and easier to search for the used car you are looking for.

The ads will feature wise man Motor Sensei who will provide words of wisdom and be a “trusted source of guidance and advice to help them find their next car.” Motor Sensei is being marketed as a wise eastern philosopher who spent years in a cave researching nothing but car manuals and handbooks and is the ultimate fountain of car knowledge.

The slogan of the new campaign is ’find peace of mind, not piece of scrap’ and to help customers do this they are providing an ‘Ask Motor Sensei’ feature on their website which allows potential customers to ask the new icon any car related question and be given an in depth answer on any of their car queries.

Motors.co.uk are hoping that the campaign will help to highlight their unique services including a free history service check which will allow customers to check the history of a used car and make sure that it is satisfactory for their needs. The website also offers independent consumer advice and guidance on what to look for when buying a used car.

Website chief executive, Garry Hobson, said of the improvements: “For the first time, users will be able to search by price bracket and select and compare multiple makes and models at once, providing buyers with greater choice and dealers with greater visibility for their stock.”

Motors.co.uk are no strangers to the potential of advertising as they had huge online success with their dedicated YouTube channel and received over one million hits in March.

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The end of ‘cash for bangers’

Alan — Sat, 10 Apr 2010 18:57:55 +0000

The ‘cash for bangers’ scheme from the Government valued at £400m ended this week after boosting the sale of many new autos by encouraging many people to scrap their older vehicles.

The initiative was introduced last May and since then has offered drivers of older cars to exchange them for £2,000 to put towards a newer vehicle.

The Government enacted the scheme after it was proven to be successful abroad in other countries.

The cost of the £2000 grant was split between the motor industry and the Government and resulted in an immediate effect on how many new car sales were sold which had been stagnant since the start of 2009.

However, by July of 2009 monthly new car sales showed improvement in year on year averages for the first time in the previous 15 months. Since this time period new car sales have continued to show improvement.

The car industry called the scheme a success with the Society of Motor Manufacturers and Traders stating that it offered a vital stimulus to the auto sector during the economic recession which proved to be hard on the sector. The Society continued to state that while the market is expected to slow a bit with the ending of the scheme, the rise in business and fleet demand is expected to help alleviate the impact.

Business Secretary Lord Mandelson stated that the scheme was always meant to be offered on a limited time basis, but that the Government is pleased to see that it was able to deliver the intended results.

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Car finance and debt

admin — Thu, 04 Feb 2010 13:35:11 +0000

If you are thinking of buying a new or second-hand car, but you don’t currently have enough money saved up to do so, you may be considering car finance.

To put it simply, when you buy a car ‘on finance’, you are basically buying a car using a loan. This means that you will be taking on debt, which must be repaid.

Right now, though, the downturn means many people are struggling with their debts, so it’s particularly important that before you take out a car finance agreement (or any form of credit), you are certain you’ll be able to repay it. If you are unsure about this, or would like more information about debt, you could contact a debt management company and ask for some advice.

Entering a car finance agreement

You may be asked if you would like to enter a car finance agreement when you are buying your car. And if you need to borrow money in order to afford your car, you may well say yes.

Affording your monthly repayments

If you do enter a car finance agreement, you have to be certain that you’ll be able to afford your monthly repayments – after all, you would be taking on debt!

But the question is… how can you be sure that you will be able to afford your payments?

Well, no-one can guarantee that their circumstances will stay the same forever – but there are some steps you can take to help make sure you have enough money set aside for your car finance payments each month. For example, you could create your own budget.

Create a budget

Creating your own budget can be an effective way to make sure you have enough money set aside each month for your debt repayments.

To create your own budget, simply total up everything you earn each month, followed by everything you spend each month (on your essential costs – such as mortgage/rent payments, utility bills, food, etc.). Now you have these two totals, you will need to subtract your expenditure from your income.

This will leave you with your disposable income. Your disposable income is basically the money you have each month to put towards your unsecured debts (such as credit cards, car finance payments, overdrafts, etc.) – and if there is any left after doing this, for saving and/or non-essential spending.

To make sure you have enough money each month to cover your car finance payments (and any other unsecured debts you have, of course), simply compare your disposable income against the amount you are required to pay towards your debts.

If you have enough, you should be fine. However if your disposable income falls short of the amount you require, you should take immediate action. Seeking advice from a professional debt management company could be a good place to start.

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